What’s In A Name?

For a little while now, we’ve been kicking around the idea of creating a new lollipop collection which would have one of every permanent flavor we carry – that’s 20 flavors, for those scoring along at home.

We want this collection to be special – we hope it will even more gift-worthy than our lollipops already are.

Up until now, we’d been privately calling it “Girlfriend in a Sugar Coma”, as a fun nod to this most excellent Smiths song:

But we admitted to ourselves that it’s not the most accessible product name, nor the most inclusive - pop culture references, while fun if you “get” them, are naturally dated. Some businesses thrive on creating that kind of “insider” experience, but we just didn’t think it fit our brand.

So we turned to our awesome, smart, good-looking Twitter and Facebook followers for suggestions. The suggestion of “Lolli-palooza” seemed to be our fans’ favorite; ultimately we decided that as much as it amused us all, that name suffered from the same drawback as “Girlfriend in a Sugar Coma” – it was too dated.

The best suggestion in our opinion was “All of the Above”. We love how easily it communicates the most important piece of information about this product: that it contains all of our delicious gourmet lollipops.
We’re now busy at work designing the packaging and product labels for “All of the Above” and will keep you posted on our progress!