Friday, July 24, 2009

Tasting Party: Flavor Recognition

We got some great data from the tasting party last week. If you were there, you know that we gave you a form to fill out that asked you to rank the flavor and to guess which flavor it actually was. How identifiable were the flavors? These were the most recognized flavors (scoring 50% or higher), in descending order:
  • Coffee
  • Bubble Gum
  • Salted Caramel
  • Coconut-Caramel
  • Cucumber-Melon
  • Jasmine
  • Root Beer
  • Lemon
  • Pistachio-Marshmallow
  • Watermelon
  • Vanilla-Cardamom
  • Cherry
We also noticed some interesting trends in the almost-but-not-quite answers.
  • Fruit flavors were often confused with other fruit flavors.
  • Margarita tasted like salt.
  • Mint, ginger, coconut, and clove dominated their flavor blends.
  • Root beer and root beer float were really hard to tell apart. Go figure.
  • Teaberry tasted like root beer to many people.

1 comment:

  1. I love the data approach to the testing. You can take the gal outta corporate life but she'll always be a curious researcher at heart :)
    Sound great flavors. I'm sure you've considered the fact that candy flavors we grow up with rarely taste anything like the real fruit.
    Look forward to trying sometime.

    ReplyDelete

Note: Only a member of this blog may post a comment.