Tasting Party: The Summary

We'd like to thank everyone once again for coming out to the tasting party. Susan and I have used the data to decide which flavors to offer and which flavors should go together in collections. Here's a quick bullet-pointed summary of what we learned.

• Overall, Salted Caramel was both highly recognized and highly ranked. This wasn't really a surprise to us, as it's a highly requested flavor.
• There was no correlation between how recognized a flavor was and its average rating.
  
• The fruit flavors generally ranked high, but while people could guess they were a fruit, which fruit was a challenge -- Pomegranate, for example, had the second highest average rating but only a 7% recognition rate.
• Teaberry -- which, we must confess, we thought was going to be poorly rated -- did surprisingly well. It had a 6% recognition rate, but ranked 10th overall.
• The two flavors with spices in them -- Tangerine-Clove and Vanilla-Cardamom -- were polarizing. Over 25% of tasters gave them 4's and 5's, but over 30% of tasters also gave them 1's. It seems you either love them or you hate them.
  
• Coffee was also polarizing. Thirty-eight percent of people gave it a 4 or 5, but 31% gave it a 1. Interestingly, one commenter said: "very true to flavor - but I don't like coffee. loves coffee and doesn't like the flavor."

We're busy designing product lines around the data we collected about how recognizable the flavors were and how much people liked them. We'll announce them a week or so before we start selling on etsy. Stay tuned!
Photo by Kevin Keeker