Monday, November 16, 2009

The Importance of Taste-testers, Part 4

Not long after I started making lollipops as a hobby, my friends started howling for a coffee-flavored sucker. And being a Seattle-based candy company – a city which is synonymous with coffee dependency – means we’ve got to have a coffee flavor or we risk having our business license revoked!

And yet, in the tasting party, coffee was the most polarizing flavor we tested. It earned nearly as many top ranks as bottom ranks, and had the highest standard deviation of any flavor’s scores. We thought to ourselves, “We can do better than that.”

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(“Eels” was Coffee’s codename in the tasting party)

Enter another great flavor of the Pacific Northwest: the hazelnut. We’ve been experimenting with adding Chocolate Hazelnut and plain Hazelnut flavor to Coffee and circulating the results for casual feedback. Plain Hazelnut was the clear winner, so we included it with our Love Triangle lollipops as our representation for earthy Jacob.

Photo by Kevin Keeker

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