Tuesday, July 13, 2010

Facelift For the Spice Rack

Check out the recent updates to the packaging for the lovely lollies of the Spice Rack, our best selling collection. Not only are the labels even more awesome than they used to be, I prefer the lighter background in the new photos. So it’s also an upgrade to the photography: WIN WIN.

Before:

Salted Caramel lollipop Tangerine-Clove lollipop Vanilla-Cardamom lollipop

The labels were charcoal with spicy orange text. From now on, the labels are spicy orange with charcoal text:

After:

Salted Caramel lollipop Tangerine-Clove lollipop vanilla-cardamom lollipop

As usual, all credit goes to Justine Kamionsky for the gorgeous branding design and creative vision, and to Kevin Keeker for the beautiful photography!

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