Monday, April 4, 2011

Watermelon-Basil: Yes, Really

If you’re familiar with This Charming Candy, you know how much we love combining spices with sweet flavors:
  • Tangerine-Clove
  • Apple-Anise
  • Vanilla-Cardamom
  • Nutmeg Crème
Well, we couldn’t resist looking for another unique flavor combination when we were doing our Fruit Basket “R&D” in February. We tried and rejected a few spices, who we won’t humiliate by naming them here. They have delicate feelings, you know. But when we turned to herbalicious basil, we discovered that, if used sparingly, we had something with a lot of potential for greatness.

photo by Kevin Keeker
The first order of business was to find the best fruit partner for basil. Enter one of our favorite taste testing events: the Deathmatch! We put two basil blends up against one another and decreed that our tasters could only vote for one of them (in the event that they liked both).

Again, we won’t shame the losing flavor by naming it here, especially because most of our tasters did indeed like both blends. But when they were forced to choose only one blend, Watermelon-Basil emerged as their overwhelming selection. Most Deathmatches are not quite this conclusive, so it was exciting to see the results. We feel confident that you’ll adore that subtle hint of basil’s earthiness combined with the sweet sweet nectar of watermelon flavor.

Buy our Watermelon-Basil lollipops as a dozen or as part of our new Fruit Basket collection.

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