Packaging, Packaging, Packaging!

One aspect of running a product-based business is that we occasionally have to spend time seeking out packaging that supports our products and our brand experience. Sometimes this is fun, and sometimes it can be a real drag if the search doesn’t go well.

This year, we’ll be introducing a new collection called “All of the Above” which contains, you guessed it, one of each flavor we sell.

At first we hoped to find another zip-top bag similar to those we use in our other packaging. That didn’t work out so well. Can you see how the sticks are stretching and poking this poor bag? And, uh oh, it only fits 18, not 20 lollipops…

Other failed concepts included aluminum tins (not tall enough):

… hinged aluminum tins (not long enough):

… one-piece plastic boxes (close, but not quite tall enough and felt pretty flimsy):

… cylindrical hinged tins (not tall enough, and we decided it would be weird to go totally opaque):

We deliberately use lollipop sticks that are a little longer than standard ones, because we want them to feel like they’re designed for your adult-sized hand. But those longer sticks really seemed to be impeding our search for suitable packaging!

At this point, we were feeling pretty discouraged. But thanks to an assist from our buddy Kim of Pepo Park, we kept at it. Stay tuned for a future post where we’ll show the packaging we finally decided on. We’re pretty excited about it!