Friday, November 9, 2012

Running a Creative Business Online

Little known fact: running a creative business online doesn't mean you get to spend all your days creating things! It involves loads of computer time.

This year, Etsy has released lots of great new administrative tools for sellers to manage their shops & listings. Keeping up with them can sometimes be a challenge, and of course tasks like improving your item titles and tags to stay relevant in search results, managing your shipping options, or understanding your traffic statistics aren't nearly as much fun as making new products!

Nevertheless, these activities are important for success, so I recently got together for a couple hours in a bring-your-own-laptop working meeting with a few of my buddies from etsyRAIN, the Seattle-area street team. It was awesomely productive and each of us had aha! moments in which we suddenly thought of important keywords we should be using for our businesses.

From left to right we've got: Heidi of Haute Goat Cashmere, Marlo of I Make Cute Stuff, and Sarah of Tutta Lou Press. That's my own laptop in the front :-)


Some lovely ladies of etsyRAIN, hard at work on their shops
If you've got friends who also run businesses on Etsy, I encourage you to get together and spend a little time actively improving your shops & helping each other out.

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