Wednesday, December 2, 2009

Introducing New Lollipop Bag Labels

We’re in the process of retiring our original product labels, which Kate and I put together, and rolling out new ones created by Justine Kamionsky, someone much more talented than we are. I honestly don’t think we could be more excited about this!

Let’s take a peek at the individual bags that each lollipop is wrapped in. Here’s a side-by-side comparison of the old (left) and new (right) labels for Vanilla-Cardamom.

VC-bags

If you’ve ordered lollipops from us already, the bag on the left should look familiar – a round label with the flavor name and our URL. Gets the job done, nothing flashy.

The new label is rectangular and covers the bag from edge-to-edge. It’s got a lovely charcoal background with a large lollipop print, and a white area with a scalloped border for the flavor name that recalls the banner at the top of this blog and our Etsy store. The label actually folds over the top edge of the bag, and our URL appears on the backside, no longer competing and sharing space with the flavor name, which is front and center as it should be!

We’re quickly using up the old style bags and have already begun using the new ones for all flavors, and we just can’t wait for you to see them in person!

photo by Kevin Keeker

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