A Re-org!

Orange. Yellow, Turquoise and Purple lollipop labels

New customers often ask me for recommendations, and I usually answer with a question such as, "Do you like fruity flavors? Sweet flavors? Something a bit more savory?" Those corresponded pretty well with the Fruit Basket, Celebration Time and Spice Rack flavors. The existing Adventure and Breakfast flavors were a little harder to match with specific flavor profiles.

In thinking about and preparing to transition from a digital, sheet-based printing process to a flexographic, roll-based one, I took the opportunity to consolidate and simplify the way we organize and group our flavors. The new grouping feels a lot more customer-friendly to me, and I'm curious if you agree. The *'ed flavors are the ones that are new to that color family.

Fruity flavors = yellow labels

1. Guava Colada
2. Pineapple Heaven
3. Sweetened Grapefruit*
4. Tart Pluot*
5. Triple Berry
6. Watermelon Basil

Sweet, Kid-friendly flavors = turquoise labels

1. Birthday Cake
2. Blueberry Muffin*
3. Bubble Gum
4. Pistachio Marshmallow*
5. Root Beer Float

Sophisticated, Culinary flavors = orange labels

1. Black Pepper Melon*
2. Cherries Jubilee*
3. Hazelnut Coffee*
4. Rosemary Lemonade
5. Salted Caramel
6. Tangerine Clove
7. Vanilla Cardamom

Fragrant, Aromatic flavors = Flower + Sugar = purple labels

1. Blackberry + Hibiscus
2. Champagne + Rose
3. Quince + Honeysuckle

It'll take a little while to phase in the new colors for the seven flavors that have been updated from another color. You'll continue to see the old labels on Charm School Dropouts and bags of our hexagonal gems for a while.

Sweetened Grapefruit gets a change of clothing this year

We'd love to hear your thoughts on the new system. I hope it simplifies and better communicates This Charming Candy's approach to flavor development!