Thursday, February 25, 2010

The Importance of Shipping

My first job out of school was at Amazon. The company culture there (at the time, I left in 2002) was relentlessly about giving the best customer service they could. One big part of that was shipping whatever the customer ordered as fast as possible. Amazon was keenly aware that one big advantage the bricks and mortar stores had was that you had the book/music/toy/whatever in your hands as soon as you paid. Unless Amazon invented teleportation, that wasn't going to happen with anything you bought from them. So they needed to ship your item as soon as they could and make sure that you know where it is.

To say that I absorbed this lesson might be understating things. I sometimes sell my old books on Amazon, and I get all antsy if I can't get to the post office *that day* or at least the next morning after they sell.

It's definitely carried over to This Charming Candy. Candy is often an impulse buy and you can't walk out of our Etsy shop with the candy in your hands (at least not until someone figures out that teleportation problem). Our policy is that we will ship all items within 2 business days, but internally we aim for the next morning. Susan and I both get jumpy if that can't happen.

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