So, What's Selling?

When Susan and I started This Charming Candy, we decided to concentrate on themed collections of lollipops, like Spice Rack or Fruit Basket. We did this for various reasons, mainly that we thought people liked buying more than one flavor at once and we enjoy pairing flavors that go well together. Four months in, were we right?



The chart shows % of revenue from non-craft show sales. You can see that our flavor collections make up just slightly less than half of our revenue, followed by sales of our single-flavor packs (salted caramel dominates those single-flavor sales). Charm School Dropouts (CSDs), custom orders, and a sliver of single lollipop sales round out the last 15%.

To answer the question: largely, yes, I think bundling similar flavors together was the right call, though once people try salted caramel, all bets are off.