Monday, February 8, 2010

Sweetheart: Outtake

We never use the flash when taking product photos. Well, more accurately, we never intentionally use the flash! When taking photos of the heart-shaped Sweetheart (honey-jasmine) flavor for the Sweet Valentine collection, the flash went off on the first picture:

photo of honey-jasmine flavored purple lollipop, taken with flash

On the one hand, the purple looks bright and lovely and you can easily see how shimmery it is. But with our solo photos we’re generally trying to capture both the lollipop and its colorful shadow:

photo of honey-jasmine flavored purple lollipop, taken without flash

The white-balance is also better in this second photo, in our opinion. The lollipop stick isn’t glowing too crazily white and the brick wall looks less stark and clinical. What do you think, did we make the right choice? Or should we have embraced the flash and used the top picture?

Photos by Kevin Keeker

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