Seven Times?!

I’m glad we discovered the CraftMBA blog recently. Her recent recap of the New York Gift Show had lots of good content, but I really zeroed in on a little nugget that was good to be reminded of:

Often, these shows are about having a consistent presence. (What’s that saying? Someone needs to see your product seven times before they purchase it.) While that seven times rule doesn’t always hold true, I think there are buyers who need to see you a few times before they write an order.

I can’t speak to the truth of the magic number being seven, but I’ve certainly heard this sentiment before. And while we haven’t been in business long enough to have participated in seven shows of this type, I’ve seen this phenomenon on a smaller scale.

Most recently at Mourning Market but also at other craft fairs, sometimes a customer will stroll past our table and eyeball it a few times before approaching and making a purchase. And while some serial-strollers don’t come to the table in the end, CraftMBA reminds us of the importance of consistent participation: there’s always the next craft fair they attend.